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The trademark TusciaViterbese

THE TRADEMARK	" The Tuscia trademark springs from a reoccurring theme commonly found in the antique Etruscan civilisation of our forefathers. The initial "T" of Tuscia extends in a single line to reproduce another "T" in juxtaposition, symbolising union within the diversity and independence of each company gathered under the umbrella of the collective trademark. It is a symbol of give and take, the beginning and end of an ideal journey, of commitment. It is designed to evoke the very soil of the Tuscia itself and the values so inextricably linked to it".
THE IDEA	Living in an area so rich in culture and history, landmarks and traditions, unspoilt countryside and nature, it is only natural that these values should be embodied in the products and services generated in the same geographical territory. The "Tuscia Viterbese" collective trademark is the tool that guarantees these values and unites them in one symbol and one slogan. The idea of a collective trademark originated with the Viterbo Chamber of Commerce and was enhusiastically endorsed by the Tuscia University, the Viterbo Provincial Authorities and all the local guilds and professional associations, particularly the Association of Chartered Engineers and the Association of Agronomists and Forestry Experts. The trademark itself has been widely recognised as a perfect graphic representation of our history and culture, to such an extent that it has become the symbol of the whole area, the Tuscia Viterbese. President of the Viterbo Chamber of Commerce Ferindo Palombella
THE DESIGNER	Gianni Bortolotti Gianni Bortolotti was born in Castel San Pietro Terme, Bologna, and was educated at the Bologna Artistic Lyceé and the Bologna Academy of Fine Arts before going on to the faculty of Architecture at Florence University. He started working as a graphic designer in 1960 for various companies in Bologna and Milan and in particular as an assistant to Achille and Pier Giacomo Castiglioni. In 1965 he opened his own business specialising in graphic design, architecture and industrial design. His customers in the fields of Visual Communication, Interior Design and Industrial Design include Alitalia Airlines, Hermes, Volvo Italia, Zanichelli Publishers and Mastrangelo in New York. His work frequently appears in major international magazines and at the design industry's official biannual exhibitions. His most important designs are in some of the world's major museums: the MOMA in New York and the Musèe de la publicitè in the Louvre in Paris. He has lectured at several Graphic Design institutes, such as California University in Los Angeles, the Rovaniemen Taide-Ja Kasiteollisus Oppilaitos in Rovaniemi, Finland, ITESO University in Guadalajara Jalisco, Mexico, Columbia University in New York, Buenos Aires University and the Department of Design at Peking University. He has been a fellow of the The Chartered Society of Designers in London and a member of the Type Director Club in New York. Gianni Bortolotti was recently died.